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Nike in, H&M out at Dallas’ Northpark Center

Northpark Center in Dallas and Nike CEO John Donahoe
Northpark Center in Dallas and Nike CEO John Donahoe (Wikipedia, Nike, Northpark Center, Illustration by Priyanka Modi for The Real Deal with Getty)

Nike is set to take over a large space in Dallas’ Northpark Center, which was vacated last month by fast-fashion retailer H&M.

The shoemaker’s name went up on the walls of the two-level space on the mall’s Park Lane side last Friday with the message “Here for however Dallas wants to move.” and promising a winter 2023, according to the Dallas Morning News.

Nike will eventually vacate the space on Northpark Center’s south side that it has occupied since 2011.

Given the extended build-out timeline, the new space is expected to be the sort of concept store the retailer has opened in Manhattan’s swanky Soho shopping district and other major markets.

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NorthPark did not directly comment on the store, but told the DMN that the project is in line with the mall’s strategy “to introduce exciting new flagship concepts across all retail categories.”
Fashion retailer Louis Vuitton doubled the size at NorthPark in 2020, and Saint Laurent moved into a bigger store in 2019 from Highland Park Village.

While Nike has not yet shared any details on its plans for the store, its original NorthPark location was its first store in the state that was not a factory outlet.

The Northpark Center is one of the largest shopping centers in the Dallas metroplex, hosting over 200 stores in the heart of the city. Retail activity in Dallas is seeing a greater influx of investment from both Texan and out-of-state firms.

A shopping center in Carrollton recently traded for $25 million, and the city is continuing to invest in more projects from new businesses to spur the development of downtown.

[The Dallas Morning News] — James Bell

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