Alexander Fromm Lurie is leaving Compass after eight years and moving to Side-affiliated City Real Estate, according to a press release. The announcement comes just days after his half-brother, Daniel Lurie, was sworn in as the new mayor of San Francisco.
In a statement, Lurie credited his brother’s recent political win as a “significant factor” for the “renewed sense of hope, optimism and possibility” in the city and said that making the move to City Real Estate would best serve his clients during the recovery.
“This political change introduces a fresh perspective and innovative solutions to address the city’s most pressing challenges,” he said. “I’m confident that these efforts will drive an increase in new residents and grow property values across the San Francisco Bay Area.”
He also said that the move to City after eight years at Compass was a return to his “boutique roots.” He was an agent at Climb Real Estate, but left after it was purchased by a subsidiary of Anywhere in 2015. He started the San Francisco office of Keller Williams before moving to Compass, where he was a founding agent, according to his LinkedIn profile.
“At the boutique level, there is a distinctive culture of collaboration, accountability and uncompromising quality — attributes that larger brokerages often struggle to maintain,” he said.
Lurie will start at his new brokerage next week as an executive vice president, according to the release. David Cohen, founder of City Real Estate, said in a statement that Lurie’s “success in developing every company he has been associated with” was one reason he was excited to welcome him to the agency.
“As we look to grow City Real Estate, as he will undoubtedly be an integral part in the company’s future success,” Cohen said.
Beyond San Francisco
The Lurie Group, which has four other agents as well as a support staffer, has sold more than $1 billion worth of properties in the city, including more than $152 million in 2024, according to Lurie’s figures. TRD’s own data and rankings puts the group among the top 25 in the city, with more than $50 million in sales volume from May 2023 through May 2024, which does not include off-market deals or deals outside of San Francisco. The group expects to more than double its current sales within the next three years, with a particular focus on the luxury real estate market, according to the press release.
Lurie mostly works in the city, but he recently sold Annie Leibovitz’s 65-acre farm in Bolinas for $8.5 million and represented the buyer as well, along with co-listing agent Nick Svenson of Compass. He is also the listing agent on a 9-acre Woodside estate, which is co-listed with Compass agent Erika Demma for $11 million.
Lurie shares the same father, Rabbi Brian Lurie, as San Francisco’s new mayor. But while Mayor Daniel Lurie is famously an heir to the Levi’s fortune through his billionaire mother Miriam Lurie Haas, the real estate agent’s mother is his father’s second wife, Caroline Fromm Lurie. She is the daughter of early wine maker and distributor Alfred Fromm, who also founded The Fromm Institute for Lifelong Learning for those over 50 at the University of San Francisco.
As a third-generation San Franciscan, Lurie said cultivating a “team of top-tier, veteran agents known for their unparalleled local knowledge” was among his goals in his new post. Working with agents who grew up in the Bay Area will give City’s clients a “distinct edge,” he said.
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