Tech CEO Lists Parisian-Inspired SF Home for $23.5M

Cloud billing CEO Brian Bogosian recently listed his Parisian-inspired Presidio Heights property for $23.5 million, or about $3,300 per square foot, making it the fifth-most expensive home on the market in San Francisco.

Bogosian is CEO of Sticky.io, a cloud-based recurring billing platform for e-commerce companies’ subscription sales. Its clients include TrulyFree laundry detergent, Bang energy drinks and the Tasting Room wine club, according to the company website.

Bogosian and wife Lisa bought 3410 Jackson Street, one block off the Presidio Wall, in 2010 for $7.5 million, according to public records. The couple told Interiors magazine that a 2009 stint living in Paris inspired their five-year renovation of the Bay-view home, which was led by architect Stephen Sutro and interior designer John K. Anderson. The layout in the century-old home was overhauled during the remodel, according to the 2015 article, with stuffy, closed-off spaces giving way to a more relaxed family-friendly flow.

Herringbone French white-oak floors and a Metro-inspired bronze staircase handrail are a few of the Francophile finishes. Light fixtures, rugs, artwork and window treatments throughout the home were purchased in France, and are a mix of new and vintage pieces. Adding new floor-to-ceiling curved windows in the family room allowed for better views of the Golden Gate Bridge and created a private view terrace off the primary bedroom one flight up.

The five-bedroom, 5.5-bath home is one of only a handful of listings in the city above the $20M mark in the early spring market. Listing agent Nina Hatvany of Compass said via email that after seeing a few ultra-luxury deals go into contract this year, and with the “economy in flux,” she decided “sooner was better than later” to list the property. She added that the home is priced lower than other large properties in the neighborhood, “many of which need a lot of work — and this one is completely turn-key.”

Hatvany also represented the sellers when they bought the home more than a decade ago, according to her website. She said they are listing the home because their children are “growing up” and they want to downsize, but are planning to stay in the city.

The reaction to the home thus far had been positive, she said, even though overall the ultra-luxury market in the city has been slow compared to last spring, due to the continued impacts of inflation, interest rates and a fluctuating stock market.

“As always, through ups and downs in the markets over many years, really ‘good’ homes are selling at any price point,” she said.