Developer Serge Hoyda Dies at 74

Serge Hoyda, who contributed to the Lower East Side’s revitalization, has died. He was 74.

The Great Neck-based developer died at a Long Island hospital last week, his former business partner Daniel Deutsch said. Hoyda’s real estate career spanned more than four decades and included financing, site planning, zoning, environmental review, property acquisition and management, leasing and sales.

Most recently, he was the chief executive of 100 Sutton, an 18,000-square-foot. event space and production studio in Greenpoint that he ran with his daughter Lily.

Hoyda was born in Madagascar and moved to Israel as a child. He immigrated to New York in 1980 and started a small construction company that specialized in renovations. He later founded S & H Equities, a company that renovated neglected and abandoned buildings. He converted, managed and developed more than 40 mixed-use buildings over the years.

On the Lower East Side, he renovated and developed properties that attracted retail tenants like American Apparel and the Ludlow Hotel. In 2013, Hoyda was looking to bring a six-story residential building to a Lower East Side lot that was part of a community garden for over three decades, kicking off a long-running battle with community members.

Hoyda sold the property to David Marom’s Horizon Group, which settled the legal dispute last year.

In addition to his daughter, Hoyda is also survived by his wife Carol and son Jordan.