The Huron Notches Greenpoint’s Priciest Condo Deal

Quadrum Global’s Greenpoint development snagged a record condo deal for the neighborhood.

A penthouse at the Huron closed last week for $5.7 million in an all-cash, off-market deal, The Real Deal has learned. The four-bedroom apartment, which hasn’t yet hit city records, closed for roughly $2,400 per square foot.

The deal narrowly surpassed the neighborhood’s previous record holder, unit No. 10 at 190 West Street, which closed for $5.6 million in December 2021.

Unit PHA-W is the largest of the eight penthouses spread across the two-tower waterfront development. It spans 2,300 square feet and features three bathrooms and nearly 200 square feet of outdoor space, according to the building’s offering plan.

The apartment last asked close to $6 million, though the building’s earliest estimates pegged the price at $4.2 million, according to Serhant’s Kayla Lee, who heads sales at the project. Quadrum, a U.K.-based developer, has raised prices roughly a dozen times since the development’s pre-sale phase.

Platinum Properties’ Russell Pollack brought the buyers in the deal. He declined to comment on their identity but described them as a couple currently renting in Williamsburg and with homes in San Francisco and St. Petersburg, Florida. The pair was initially in contract to buy another unit at the building but opted to upgrade to the penthouse before closing.

The buyers paid an extra $50,000 for two parking spaces and storage, Pollack said. The developer also covered roughly $145,000 in closing costs.

The penthouse sale marks the second record-setting deal at 29 Huron Street, which has propelled sales activity in Greenpoint over the last few months. In August, unit 7C-W notched the highest price per square foot for a sponsor sale in the neighborhood when it closed for $4.2 million, or $2,700 a foot.

Ryan Serhant’s eponymous brokerage officially launched sales at the 171-unit complex last year, though the firm began marketing apartments in a whisper campaign kicked off in 2022 when the celebrity broker hosted a splashy cruise down the East River to celebrate the development’s arrival.

The Huron is now close to 85 percent sold, with just 30 units remaining, Lee said. She noted that she expects velocity to slow as the project nears total sellout. Among the units still on the market are two three-bedroom condos asking $3.8 million and $2.8 million, according to Streeteasy.

Construction on the building is not yet complete, though it’s expected to wrap in the first quarter of 2025, according to a spokesperson for the building.

Amenities at the Morris Adjmi-designed development include a saltwater pool, fitness center, private park and residents’ lounge.

Sales at the Huron pushed the number of transactions in Greenpoint to nearly double last quarter compared to the same period last year, according to a Property Shark report. Deals closed for 64 homes in the neighborhood, up from 31 in 2023. Twenty-five of those sales were at the Huron.

In the third quarter, the median sale price for a Greenpoint home rose 20 percent annually to $1.4 million, according to the report. The metric surpassed that of Williamsburg, which was $1.3 million.