Artefacto, a go-to luxury furnishings and staging company in South Florida, has opened in New York City.
The two-story, 15,000-square-foot store at 149 Madison Avenue, which officially opened Sept. 14, is led by Artefacto owner Paulo Bacchi’s twin sons, Pietro and Bruno Bacchi, according to a press release. Artefacto, a longtime partner of Miami’s luxury developer set, began its Big Apple expansion with a partnership at Steve Witkoff and Len Blavatnik’s One High Line. The firm is furnishing seven units in the two-tower, 236-unit complex at 76 11th Avenue, a spokesperson confirmed. One of the furnished units is in contract to sell, and the buyer is also springing for the furniture Artefacto picked out, Pietro Bacchi said.
Bacchi said developers like Artefacto’s staging program because they get their deposits back if buyers opt to purchase the furniture. Most buyers do, he said, because luxury clients don’t want to deal with the long wait times on furniture delivery.
“What used to take three months to get furniture now takes six months,” he said. With Artefacto, “It’s immediate gratification.”
The brand has furnished hospitality spaces as well as homes, including Casa Cipriani and the legendary Hotel Du Cap-Eden-Roc in Antibes, France. The company website shows sizzle reels of a veritable Who’s Who of South Florida luxury real estate singing its praises, including developers Edgardo Defortuna and Gil Dezer, and top agents Dina Goldentayer and Dora Puig.
Homes staged by Artefacto sold for a total of $500 million in 2023, according to the release.
With second-generation owner Paulo Bacchi at the helm, Artefacto has also gotten into the real estate business and earlier this month sold a fully furnished Palm Island spec home in Miami Beach for $11.8 million.
South Florida and New York markets have always been connected, but pandemic-fueled migration supercharged the relationship. South Florida developers heavily market their projects to the Yanks, and New York developers have turned to the Sunshine State to launch projects in recent years, including Witkoff and Harry Macklowe. Artefacto is looking to capitalize on the relationships made with New York developers in their home markets with this expansion, a spokesperson said.
It’s not the only furnishings company growing in New York City. Last month, outdoor furniture maker Vondom inked a 2,800-square-foot lease in the Garment District building.