Glossier Founder's Greenwich Village Townhouse Gets a Buyer

A beauty mogul found a buyer for her Greenwich Village townhouse just three weeks after it hit the market.

Glossier founder Emily Weiss and her partner, fintech executive William Gaybrick, snagged a signed contract for their home at 118 West 12th Street, last asking just under $19 million, according to the listing on Compass’ website.

The couple bought the four-story pad for nearly $18 million in November under an LLC called The Ruby Doggo 2023 Trust Agreement, six months before apparently trading it for a historic brownstone in Brooklyn Heights.

The duo last month signed a contract to purchase 1 Sidney Place for $22 million, sources with knowledge of the sale told The Real Deal. If the home closes for that price, it would be one of the most expensive single-family sales in Brooklyn, second only to 8 Montague Terrace, which sold for $25.5 million in 2020.

Demand for homes in Brooklyn soared during and after the pandemic, with several neighborhoods in the borough securing their spot among the city’s most coveted luxury markets.

This includes Brooklyn Heights, which ranked as the 21st priciest neighborhood in the city last quarter with a median sale price of more than $1.2 million, according to a Property Shark report.

But prices in the Brooklyn neighborhood didn’t quite reach those in Greenwich Village last quarter. The neighborhood ranked 19th in the report with a median sale price of nearly $1.4 million.

The downtown Manhattan townhouse, built in 1899, spans 6,600 square feet and has five bedrooms and three bathrooms. It also features 1,600 square feet of outdoor space, including a backyard and terrace.

The Greek Revival home traded for nearly $15 million just two years prior to Weiss and Gaybrick’s purchase, according to property records.

Clayton Orrigo, Stephen Ferrara and Eva Alt of Compass’ The Hudson Advisory Team had the listing. Orrigo declined to comment on the identity of the buyer.

The 30-agent Hudson Advisory Team crowned TRD’s 2023 ranking of the top resale brokers in the city with more than $316 million in sales across 75 closed sell-side transactions.

Douglas Elliman’s Sabrina Saltiel, who represented the buyer in the deal, declined to comment.

Weiss founded Glossier in 2014. The company developed a cult following early on for products like the Boy Brow eyebrow gel and reached a $2 billion valuation during her time as CEO. She stepped down from the role in 2022, the same year she and Gaybrick had their first child, and now serves as the executive chair.

Gaybrick is the president of product and business at the financial payment platform Stripe. The firm was recently valued at $65 billion, making it one of the highest-valued startups in the country along with SpaceX and OpenAI.