Corcoran Sunshine Marketing Group is expanding its sales reach from Billionaires’ Row to Architect’s Row, taking over sales at a condo tower in Hell’s Kitchen.
Corcoran will replace Compass at 611 West 56th Street, where developers Sumaida + Khurana and LENY said they opted for the change because of the group’s strong sales at nearby Waterline Square.
The 35-story tower wrapped in Perla Bianca limestone at West 56th Street and 11th Avenue is in an area sometimes called Architect’s Row for the intricate buildings that have sprung up in the neighborhood. The nearly completed building will overlook the Hudson River and feature a modern, white finish.
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“We are confident they will help us finish strong,” said Amit Khurana, founding partner of Sumaida + Khurana. “Compass played an important role in launching this development, so we are grateful to them for their significant contributions to this remarkable building.”
Justin D’Adamo, head of new development at Compass Development Marketing Group, said the group was “pleased” to have represented the developers “during a challenging market,” and believe the project “will be very successful at market pricing.”
The change comes almost two months after Corcoran took sales over from Douglas Elliman on Billionaire’s Row at 111 West 57th Street.
The West 56th Street building has 77 residences from one to four bedrooms, larger duplex “maisonettes,” full-floor homes and a penthouse. Pricing starts at just over $1 million; four-bedroom units ask up to $11.45 million.
It’s the second New York City building by Sumaida + Khurana designed by a Pritzker winner. The firm’s building at 152 Elizabeth Street in Nolita was designed by Japanese architect Tadao Ando, who won the prize in 1995. Siza, based in Portugal, won the profession’s top distinction in 1992.
John Catsimatidis acquired the site in 2001 for an undisclosed price. In February 2015, the grocery store magnate and former mayoral candidate sold the buildings at 609 West 56th Street and adjacent 823 11th Avenue to Sumaida + Khurana and LENY for $55 million.
Highlighting the new architecture and the completion of Riverside Park, Kelly Mack, president of Corcoran Sunshine, said the West Side has undergone a “transformation.”
This piece has been updated to reflect LENY’s involvement in the 2015 purchase of the site.