“A lot of brokers take listings just to have a listing, when the pricing doesn’t make sense,” said Lauren Muss.
The Douglas Elliman agent regularly ranks among the top-performing brokers in the city (her closed new development deals last year totaled $320 million).
Reporter E.B. Solomont spoke with Muss about when it makes sense to turn a project down and how to deal with sellers who may be a little too optimistic with their pricing.
“I always say: you want to be the first son, the second wife and the third broker,” said Muss.
To watch Muss talk about timing the market and pricing, watch the video above.
Produced by Alistair Gardiner and Kerry Barger. Interview conducted by E.B. Solomont.
For more videos, visit The Real Deal’s YouTube page.