Three months after the departure of marketing chief Nicole Oge, Douglas Elliman appears to be retooling the division she led for two years.
The residential brokerage named Dana DeVito, formerly vice president of Elliman Experience, to senior vice president of marketing, company executives said Wednesday. In her new role, DeVito will manage the marketing division and “spearhead all marketing strategies,” including social and digital initiatives and events.
While an Elliman spokesperson stopped short of saying DeVito is replacing Oge, DeVito will be the highest-ranked marketing officer at the firm, at least for now, and she will report directly to CEO Dottie Herman.
In a statement, Herman praised DeVito’s two decades’ of experience working with luxury brands including Conde Nast Traveler and Vogue, and said she would bring “fresh perspective” to her new role. DeVito, who joined the firm last year to lead Elliman Experience — which plans Elliman-branded events like the Hamptons Classic — “has already become instrumental in creating property marketing strategies for many of our Elliman listings and new developments,” Herman said.
Previously, DeVito worked at Conde Nast, where she most recently was brand development director for Conde Nast Traveler. She also held marketing jobs at Vogue, W, Domino and Vanity Fair.
Oge, who was Elliman’s global chief marketing officer, left the brokerage in May under unknown circumstances.
Having joined Elliman from Town Residential in 2014, Oge spearheaded Elliman’s multi-million-dollar marketing blitz in recent months and she was behind Elliman’s marketing push into new markets and the effort to transform the residential brokerage into a lifestyle brand.
Earlier this year, she conceded that it was not an easy task. And more recently, there were signs the company was pulling back, by shuttering its magazine “Elevate.”