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Crown, Starwood close on Herald Square Old Navy for $255M

Air rights would allow for site to be redeveloped into 300,000 sf building

From left: Stanley Chera, 144-150 West 34th Street and Barry Sternlicht
From left: Stanley Chera, 144-150 West 34th Street and Barry Sternlicht

Crown Acquisition Group and Starwood Capital Group officially closed on the purchase of a retail property at 150 West 34th Street for $255 million.

Air rights would allow for the site, Between Broadway And Seventh Avenue, to be redeveloped into a 300,000-square-foot hotel and retail tower, as The Real Deal previously reported. The buyers entered contract for the four-story, 80,000-square-foot property last month. The deal closed last week for roughly $850 per buildable square foot, the New York Post reported.

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Doug Harmon and Adam Spies of Eastdil Secured represented both parties. The tenant, Old Navy, has about three years remaining on its 20-year lease.

“At the current moment, we believe there is considerable upside in the existing retail box,” Nicholas Doering-Dorival, vice president of Starwood, told the New York Post. [NYP]Mark Maurer

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