By Katherine Clarke and Lauren Elkies
Terra Holdings, parent company of Brown Harris Stevens and Halstead Property, is launching a new development marketing company and Stephen Kliegerman, executive director of new development marketing at Halstead Property, has been selected to head it up, according to an internal memo leaked to The Real Deal. A public announcement is imminent, according to a spokesperson for Halstead.
Kliegerman will not be leaving Halstead. Terra Development will market development projects represented by both Brown Harris and Halstead, of which Kliegerman will become president.
Though the memo dates back to April, the move has remained relatively under the radar. When contacted by The Real Deal late yesterday afternoon, Halstead would not disclose any information about the move, but said a public announcement would be released within the next 48 hours or so.
“The new entity will oversee the new development marketing divisions of Brown Harris Stevens and Halstead Property and be headquartered at 770 Lexington Avenue,” said the memo, from Alan Kersner, COO, executive vice president and treasurer of Terra. “All development marketing projects will continue to use either the Brown Harris Stevens or Halstead Property brand names with the new Terra Development Marketing entity offering oversight, support and services to our two distinct brand names.”
The email was sent out to Brown Harris, Halstead and Terra executives and agents.
Kliegerman will handle the “operations, direction and management of new and current business” and will oversee “client relations, predevelopment planning, marketing and sales for development projects represented by Brown Harris Stevens and Halstead Property.”
The launch of Terra Development Marketing will not affect Brown Harris Stevens Select, a marketing team headed by Shlomi Reuveni, which will continue “under the same banner.”
Brown Harris Stevens said it couldn’t comment and referred calls for comment to Terra Holdings’ outside public relations firm Mediashop, which was not responsive to inquiries for comment. Kliegerman said he was unavailable to comment.