West 57th Street gets luxury makeover

The LeFrak Organization plans to add luxury shopping to West 57th Street, replacing a Strawberry’s, Daffy’s and cellphone outlets to make the street look more like East 57th Street, which designer stores like Dior and Burberry call home. The LeFrak Organization owns multiple addresses on the street, including its offices at 40 West 57th Street. LeFrak has already brought Nobu 57 and a high-end chemist to the ground floor. The Real Deal reported on the street’s renaissance in its February issue.