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Jamestown pushes for suburban mixed-use expansion amid pushback

Wants to add hotel, office, retail and multifamily to development it acquired in its purchase of North American Properties’ Atlanta subsidiary

A photo illustration of Jamestown CEO and Principal Matt Bronfman along with Birkdale Village in Huntersville (Getty, Jamestown, Birkdale Village)
A photo illustration of Jamestown CEO and Principal Matt Bronfman along with Birkdale Village in Huntersville (Getty, Jamestown, Birkdale Village)
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Jamestown is pushing for redevelopment of Birkdale Village, after acquiring the mixed-use development a year ago, despite community pushback. 

The Atlanta-based firm is seeking rezoning to add residential, office and commercial space to the development in Huntersville, the Charlotte Observer reported.

Jamestown, under the leadership of CEO and Principal Matt Bronfman, acquired the 250,000-square-foot development last year as part of a $2 billion deal to purchase North American Properties’ Atlanta subsidiary, the development’s former owner.

Jamestown’s plans for Birkdale Village, at Birkdale Commons Parkway and Sam Furr Road, call for a 125-room hotel, 150 multifamily units, 26,700 square feet of retail and 122,300 square feet of office space. 

It would replace two existing buildings with a six-story office structure, a six-story multifamily building and a five-story hotel. Two parking decks of seven and four stories are also proposed. 

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Birkdale Village is already the largest taxpayer in Huntersville, and the expansion would generate significant economic benefits, Jamestown representatives argued. The firm projects $200 million in construction spending, $212 million in annual employment benefits and an additional $200,000 in annual property tax revenue.

Despite the financial projections, many residents raised concerns during a public hearing on Tuesday, with traffic congestion dominating the discussion. 

The company’s plans resemble a previously rejected proposal from North American Properties, which sought to add a 150,000-square-foot office building and 450 parking spaces. That request was denied in 2023 after strong public opposition. 

The Huntersville Planning Board will issue a recommendation on Feb. 25, followed by a vote from the Board of Commissioners on March 18.

— Andrew Terrell

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