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Hallandale Beach board green-lights BH, Prime’s Homewood Suites by Hilton hotel project

JV is planning a 15-story building with 246 rooms near Gulfstream Park

<p>A photo illustration of BH Group&#8217;s Isaac and Liat Toledano and Prime Group CEO Larry Abbo along with a rendering of the planned hotel at 804 South Federal Highway in Hallandale Beach (Getty, BH Group, Prime Group, Prime Design Associates)</p>

A photo illustration of BH Group’s Isaac and Liat Toledano and Prime Group CEO Larry Abbo along with a rendering of the planned hotel at 804 South Federal Highway in Hallandale Beach (Getty, BH Group, Prime Group, Prime Design Associates)

BH Group and Prime Group are a step closer to building a new hotel near Gulfstream Park.

The Hallandale Beach Planning and Zoning Board on Monday unanimously approved the joint venture’s site plan for a Homewood Suites By Hilton hotel at 804 South Federal Highway, city records show. Designed by Hollywood-based Prime Design Associates, the planned 15-story building will have 246 rooms and 281 parking spaces. 

Aventura-based BH, led by Isaac and Liat Toledano, and Hollywood-based Prime, led by Larry Abbo, changed course over the summer, abandoning a previous site plan for a 14-story mid-rise building with 138 condo-hotel units, 60 hotel rooms and 4,000 square feet of retail space. 

The board also granted the developers a slight height increase to 15 stories because the development site is capped at 14 stories, and approved a mechanical parking lift for 40 valet spaces. In exchange, BH and Prime are dedicating 7.5 percent of the property for open civic space, paying for streetscape improvements and concealing the parking area at sidewalk level. 

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The joint venture acquired the site in May for $6.5 million, partially financing the purchase with a $3.5 million mortgage from Centennial Bank.

Prime, which developed Quantum at Flagler Village, a Fort Lauderdale mixed-use project with a 137-key Marriott-branded hotel and 337 apartments, is among the stable of South Florida developers partnering with BH on a pipeline of projects. 

In nearby Hollywood, BH is teaming up with Coconut Grove-based Related Group on a planned 500-key hotel and a 350-unit condominium on development sites across the street from the 1,000-room Diplomat Beach Resort in Hollywood. The two waterfront projects scored city approvals last year. 

The joint venture is also developing a 24-story W-branded condo-hotel on the waterfront of Pompano Beach, among a slate of other projects in Miami-Dade and Broward counties. 

In 2023, BH joined forces with Delray Beach-based Kolter Group’s hospitality arm to buy Crystal Beach Suites Miami Oceanfront Hotel. The partnership paid $24 million for the 84-room building in Miami Beach. 

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