Newgard Taps One Sotheby’s ForFort Lauderdale Condo Sales

Harvey Hernandez’s Newgard Development Group hired One Sotheby’s International Realty to take over sales for Natiivo Fort Lauderdale, a short-term rental-friendly condo project near the Brightline station.

The announcement comes weeks after Miami-based Cervera Real Estate parted ways with the project. Cervera is still handling sales of Lofty Brickell, a Newgard and Two Roads project in Miami. One Sotheby’s also recently took on sales of the second tower in that Miami project, a Standard Hotels-branded condo building. The Miami-based brokerage, led by Mayi and Daniel de la Vega, also led sales of Newgard’s Gale Fort Lauderdale development.

Natiivo, a planned 40-story, 384-unit tower at 200 West Broward Boulevard in Fort Lauderdale, launched sales in early 2024. The condos are priced from the $600,000s to about $1.8 million, according to a press release. Units range from studios to three-bedroom condos.

Newgard recently opened its 2,800-square-foot sales center at 606 East Broward Boulevard. Jennifer Leong is the sales manager, according to the release.

Alicia Cervera Lamadrid, managing partner of Cervera Real Estate, previously told The Real Deal that “Cervera has other commitments that make it complicated for us to work on that job.”

Natiivo was about 20 percent presold when Cervera exited the project last month. Cervera is set to receive commissions for the units it sold, Lamadrid said at the time.

Newgard paid $31.2 million for the 1-acre site at 200 West Broward Boulevard late last year. Kushner Companies and Aimco sold the property.

The planned development, designed by Arquitectonica, will allow owners to rent their units out on a short-term basis under Natiivo’s program or on another short-term rental platform. Amenities will include a rooftop pool, fitness center and ground-floor restaurant.

A number of condo projects are in the pipeline for Fort Lauderdale, and a majority of projects planned or underway in South Florida will allow short-term rentals.

In October, Related Group, Tate Capital and Rok Acquisitions launched sales of St. Regis Resort and Residences, Bahia Mar Fort Lauderdale during the Fort Lauderdale International Boat Show.

Vertical Developments, GCF Development and WellDuo kicked off sales in late October of the planned 20-story, 36-unit Riva Residenze luxury condo tower, which will be branded by the Italian yacht maker Riva.

And about the same time, Brooklyn developer Dependable Equities began selling the 775-unit luxury condo project called Ombelle Fort Lauderdale, which is set to rise at 300 Northeast Third Avenue near the Flagler Village neighborhood.