Horizon Group launched sales of its planned waterfront Bay Harbor Islands condominium, marking the New York-based developer’s first foray into South Florida.
Horizon, led by David Marom, joins the throngs of developers looking to cash in on a condo gold rush in Bay Harbor Islands, where more than $150 million of land purchases have closed since May 2021.
The planned seven-story, 23-unit 9900 West Condominium will be at 9900 West Bay Harbor Drive, according to a press release. Horizon is going through final project approvals and expects to break ground in the fourth quarter, Marom said.
Units in the building will range from 1,200 square feet to 3,600 square feet, with prices from $1.1 million to $5.5 million, he said. Floor plans include two-, three-, and four-bedroom options.
Amenities at 9900 West will include a rooftop pool, a lounge and deck overlooking the water, a kids room, spa, and gym, Marom said.
Target buyers for the project span multiple demographic groups, Maron said, citing South Americans, including Brazilians, Colombians, and Argentinians looking to plant roots in Bay Harbor Islands. Jewish families from New York, Chicago, Montreal and Toronto may also be drawn to nearby synagogues in and near Bal Harbour, Marom said.
“We didn’t go for the one-bedroom or the studio,” he said. “It is mostly families who will be interested in living in the area.” Local buyers who want to be close to the area’s schools could also be buyers, he added.
Douglas Elliman Development Marketing will be leading sales, with Pier Paolo Visconti as sales director and Claudia Llanes as sales manager, Marom said. Elliman’s development sales arm expanded to South Florida over the summer, riding the wave of New York City developers expanding businesses in the region.
“We’ve worked with Douglas Elliman in New York, and we’re very familiar with their process,” Marom said.
Among Horizon’s New York City projects is the redeveloped downtown branch of the New York Public Library, now a luxury condo building dubbed “the Library.” Horizon launched sales in 2021. That same year, a judge threw out Marom’s defamation case against activists fighting one of his projects that he wants to build on the Children’s Magical Garden in Manhattan’s Lower East Side. Marom and Horizon remain in litigation with the garden’s advocates.
While Bay Harbor Islands is new territory for the developer, its planned 9900 West project won’t be its last. “We think that Bay Harbor is the place to live,” he said. “That’s why we’ll be planning another Bay Harbor Islands project.”
Marom isn’t the only developer banking on the rising popularity of Bay Harbor Islands. Ugo Colombo’s CMC Group; Igor Michin and Alex Troyanovsky’s Regency Development Group; and Ian Bruce Eichner’s Continuum Company are among those building in the town.
Also this week, Chilean developer VDA | Origin Miami launched sales of the planned condo Origins by Artefacto, a 27-unit project in Bay Harbor Islands, with prices starting at $1.4 million.