Orlando-based Tavistock Development Co., which owns the Pier Sixty-Six Hotel & Marina in Fort Lauderdale, has decided to launch a proprietary hotel brand.
Trade publication Hotel Business reported that the company, owned by entrepreneurial billionaire Joseph Lewis, will market two hotels it is developing in Orlando’s Lake Nona community under the Tavistock brand.
Hotel Business also reported that Tavistock also plans to rebrand the Pier Sixty-Six in Fort Lauderdale as part of the Tavistock Hotel Collection.
Kit Pappas, Tavistock’s vice president of hotel management, will oversee the Tavistock Hotel Collection.
In Lake Nona, a master-planned development spanning 17 square miles in Orlando, construction is expected to start this year on two hotels bearing the Tavistock brand: Tavistock Lake Nona Resort and the Tavistock Town Center Hotel, a 215-key property designed by Miami-based Arquitectonica.
In December 2016, Tavistock paid about $163 million to acquire the Hyatt Regency Pier Sixty-Six in Fort Lauderdale from Blackstone Group. The 27.2-acre property has 384 rooms and 127 marina slips. [Hotel Business] – Mike Seemuth
Correction: An earlier version of this story incorrectly identified the Pier Sixty-Six as a Hyatt Regency. Hyatt stopped managing the property in August 2017, according to a spokesperson.