Jill Hertzberg and Jill Eber, whose team the Jills is the highest-grossing in Coldwell Banker’s history, land big listings and lure high-end buyers because they “control that inventory,” they told the South Florida Business Journal.
“They’re going to come to us whether it’s a buyer or a seller,” Eber told the publication. “We’re really fortunate because of our name.”
They were behind the most expensive sale ever in Miami Beach. Last month, the Yankees’ Alex Rodriguez sold his “party pad” at 4358 North Bay Road to beer distributor Stephen Levin for $30 million. Also, Gianni Versace’s former home, Casa Casuarina, at 1116 Ocean Drive is listed for $75 million, a significant drop from its $125 million initial ask.
The best way to market properties, the Jills said, is to be consistent and try every avenue of social media, print and word-of-mouth.
“The world is rapidly changing and morphing; you have to be open to new ways,” Hertzberg told the Business Journal. “It’s constant. You can’t stop.” [South Florida Business Journal] – Mark Maurer