The diverse slate of amenities at the Reuben Brothers’ Century Plaza is coming into full view.
A more than 12,500-square-foot lease for The Estate health and wellness center has been confirmed for the $2.5 billion mixed-use development. The concept is expected to open during the second half of next year.
It was created through a partnership between Sam Nazarian’s SBE and Fountain Life, an operator of wellness centers co-founded by motivational speaker Tony Robbins. Singer Marc Anthony and strategist Richard Attias are also partners in The Estate, which has ambitious plans to scale to 15 hotels and residences and 10 preventative medicine centers by 2030.
The location in L.A.’s Century City is the Estate’s first wellness center. The lease represents 13.5 percent of the commercial space at the 6-acre Century Plaza, which also includes the Fairmont Century Plaza Hotel & Residences, Park Elm residential towers and roughly 100,000 square feet of retail.
Newmark’s Jay Luchs is handling retail leasing at the property, in addition to food and beverage consulting firm Cultivate Hospitality Group’s Peter Peterson.
While Reuben Brothers’ David Reuben Jr. had hinted at the incoming wellness concept during The Real Deal’s LA Real Estate Forum last week, the name and details had not been known. Bloomberg first reported the venture’s name on Monday.
“[It’s] going to provide the differential between the apex of hospitality and food and beverage and the apex of hospitality and wellness,” Reuben said during last week’s mixed-use panel discussion.
The concept is expected to provide services focused on prevention, diagnostics and addressing various conditions, all aimed at improving quality of life and lifespans.
The Estate will take up most of the main floor at Century Plaza. It sits below Park Elm’s south tower residences and will also be accessible to Fairmont hotel guests through the lobby.
The wellness and longevity center is the latest tenant revealed for Century Plaza.
Reuben Brothers earlier confirmed the addition of restaurants Milos, KYU and Sushi Noz at the property.
Century Plaza further diversifies Century City’s commercial landscape, according to Reuben during his talk at TRD’s conference where he shared the stage with development advisor Hana Cha and Cain International’s Larry Green.
The trio talked up the next generation of mixed-use properties in the Los Angeles market, which reflect the upper echelon of projects. That would be Century Plaza in the Reuben Brothers’ case and the 17.5-acre One Beverly Hills project for Cain.
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“Century City has an incredibly strong office market, has one of the better performing Westfields [Westfield Century City] in California across the road, highly walkable, very safe and very well positioned to service other neighborhoods in Los Angeles,” Reuben said. “In effect, it’s the new downtown as far as I’m concerned and, therefore, it needs highrises that can then support the residential component.”