StackWrap launches proptech real estate platform in Los Angeles

A Redondo Beach real estate broker has launched a new proptech platform that aims to streamline services for other brokers and agents.

StackWrap, a startup based in Redondo Beach founded by Max Fitzgerald, launched its platform in May to consolidate the in-house workflow of brokerages into one online space, the Los Angeles Business Journal reported.

The goal is a system that allows individual accounts to “utilize existing tools efficiently and effectively,” Fitzgerald, CEO of StackWrap, told the newspaper.

Fitzgerald, who co-founded and runs his own brokerage firm, Redondo Beach-based Craft & Bauer Real Estate, said he launched StackWrap in response to a lack of organization he commonly saw in the industry.

The StackWrap software is available in three different membership tiers, starting at $349 per month plus a $1,500 one-time setup fee. The plan includes one to 10 “company seats” for staffers, brokers and more.

The platform works in conjunction with existing software tools, according to Fitzgerald.

“One of the biggest things that we built was our ability to integrate with third-party tools,” Fitzgerald told the Business Journal. “We’re going to give our StackWrap users the ability to just build in their tools that they’re already using.

“You don’t have to abandon your existing tools, just put them all in one spot,” he said. “I think that’s our biggest differentiator as a company and as a proptech product.”

StackWrap aims to draw 1,000 clients in its first year. Although the platform is geared for real estate, Fitzgerald said he aims to tap into other industries looking for “tech stack solutions.”

— Dana Bartholomew