Rick Hilton’s Startup Officially Opens in Beverly Hills

Beverly Hills has added a new luxury real estate brokerage with two pedigreed names: Hilton Hilton.

The new brokerage house led by Barron, Tessa and patriarch Rick Hilton officially launched this month with the aim of bridging the gap between old and young buyers, according to The Hollywood Reporter.

Hilton Hilton has recruited Justin Alexander, who previously worked at Christie’s International, to serve as vice president. It hired Rosemary Ohm as managing director.

True to its mission of drawing design-focused elements to real estate, the firm tapped Rob Janoff, credited with devising the Apple logo, as creative director.

Billed as an “unconventional global luxury real estate brokerage,” Hilton Hilton will offer a “lifestyle-focused approach” to residential deal-making.

Its founders want “to provide a curated experience for both our agents and our clients; intimate, yet far-reaching,” said Barron Hilton, who is co-CEO with his wife, Tessa. “We want to open doors to properties, connections and innovation you won’t find anywhere else.”

Hilton Hilton also serves as a landing pad for billionaire Rick Hilton, grandson of Hilton Hotels founder Conrad Hilton, as well as the entrepreneur and husband of reality TV star Kathy Hilton.

After nearly 30 years of co-helming the luxury real estate firm Hilton & Hyland, the luxury home brokerage he co-founded with the late Jeff Hyland, he left the firm in late 2022. Widow Lori Hyland now owns the brokerage.

Last March, Hilton launched a new agency called Hilton & Hilton Real Estate, doing business as Hilton Hilton, to be run by Barron and Tessa Hilton.

In October, Hilton & Hyland sued Hilton Hilton, alleging the startup abandoned its sublease for a Beverly Hills office without good cause in a dispute that began with a tug-of-war over signage. Hilton & Hyland later accused Rick Hilton’s new firm of owing $341,000 in back rent based on the startup’s sublease.

A case management conference is slated for March 21.

The new Hilton Hilton aims to “modernize the real estate industry,” through “culture, collaboration and innovation,” Tessa Hilton told The Hollywood Reporter. Among its offerings will be “Hilton Hilton Elevate,” an events arm that juices up the open house routine.

“Luxury real estate demands more than a simple property tour,” Barron Hilton said. “Our events will range from private art exhibitions to full-on Gatsby-esque parties — all designed to create lasting impressions and connections that set our properties apart.”